"If you are elderly...

then you should wear the Life Alert necklace. If you have a serious fall or other emergency, like if your plug catches on fire, you can press a button and the Life Alert necklace will call the fire apartment"

PEOPLE - take note - MARKETING WORKS. But seriously, why is the Life Alert commercial on Nickelodeon?? Does TK really need to have memorized the gist of this commercial. Probably not, but he did and for that I'm grateful.